June 24th, 2009 by
adam 
Brand to hold something in reserve for North American market
(Santa Fe, NM) June 24, 2009 - COMMENCAL Europe made its 2010 range public last month with a kickoff event in Andorra. The company is now hosting links to ‘Spy Shots’ courtesy of their own website (link: http://www.commencal.com/news/spy_shots.htm). These offer fans a first look at models that will be available to European customers starting this fall. As expected, carbon fiber abounds, making its way into some of the highest spec bikes in the range for the first time (if you’ve been following the development, BTI unveiled a new prototype of the carbon Meta 5 at Sea Otter).
Here in the US, COMMENCAL still has a few surprises left in store for the 2010 season. According to Mike Raney, brand sales manager, Commencal will “fully leverage its unique relationship with global parts distributor BTI and their joint suppliers” this year. Huh? When pressed for an english translation, Raney gets cagey and clams up. There is a blanket of secrecy over the project. But if you listen to the conversations around the coffee maker at BTI, ‘choice’ is the buzz word that seems to be on the tip of everyone’s tongue.
Without spilling the beans, some have speculated that we will see a US launch with multiple component levels for each bike. But there has to be more to keep Mike Raney this tight-lipped. “It’s big” is the most anyone has been able to pry out of him. In fact, the complete rundown of US spec bikes will be kept under wraps until later this summer. Time (and Interbike) will most likely unravel the mystery for most of the rest of us.
In other Commencal news:
The Atherton family has been pounding away on their Commencal test mules all spring. In May they also became the subjects of an online reality series thanks to sponsor Red Bull. The Atherton Project Episode 3 just debuted last week. Watch it online here http://video.mpora.com/watch/4G3eFjaUp/
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